As the charity organization of The American Express, the Impact Through Golf Foundation selects their annual beneficiaries through a carefully administered review process.  Areas of focus for consideration:

Education, Youth and Family Support – dedicated to enriching the lives of children and families in the Coachella Valley area and equipping them for future success through programming that focuses on educational opportunities, financial and economic empowerment, wellness and physical activity and wraparound services that provide holistic support.

Health & Wellness – support for a health or medical needs.

Homelessness – people who are living in a place not meant for human habitation, in an emergency shelter, in transitional housing, or are exiting an institution where they temporarily resided.

Capital Improvement/Legacy Project – additions, modifications, structural changes, restorations, or preservation of physical property that will enhance the utility, façade, interior or exterior or functions of premises that have historical or other significance to the local community.

Natural Disaster recovery, rebuilding support and preparedness – dedicated to mobilizing resources to help communities cope with and recover from devastating impact from natural disasters, provide essential supplies, help with temporary shelter, as well as long-term recovery efforts and preparedness.