15 Deserving Charitable Organizations Receive Donations
LA QUINTA, Calif. (November 4, 2025) – Impact Through Golf, the host organization and charitable foundation for The American Express®, hosted its annual Community Impact Celebration today, revealing the charities selected to receive donations this year. $1.1 million was awarded to 15 deserving organizations, which was generated from the proceeds of The American Express® tournament during the 2025 PGA TOUR season.
The charitable donations were distributed to nonprofit organizations focused on health and wellness, education, youth and family support, aiding those experiencing homelessness, natural disaster relief and recovery, and capital improvement. As part of the $1.1 million, Impact Through Golf contributed emergency funds to the American Red Cross Southern California Region and the California Community Foundation shortly after the devastating wildfires last January. Since the tournament’s inception in 1960, this event has donated more than $67 million in support of over 100 non-profit organizations based in the Greater Coachella Valley region.
“This tournament has brought our values to life by giving back to the Coachella Valley community,” said Shiz Suzuki, Vice President, Global Brand Sponsorships and Experiential Marketing, American Express. “Through our partnership with the Impact Through Golf Foundation, we’re proud to continue supporting local organizations that make a lasting difference for residents and families across the region.”
The following 15 charities received this donation at the Community Impact Celebration event, which was held today at La Quinta Country Club. To better understand what each organization does, their mission statement accompanies the charity’s name below:
| Charity Name | Mission Statement |
| Big Brothers Big Sisters of the Desert | Supporting one-on-one mentoring relationships to build strong futures for Coachella Valley youth |
| Boys & Girls Club of Cathedral City, Coachella Valley, and Palm Springs | Inspiring and enabling young people of all backgrounds to realize their potential as productive, responsible citizens |
| Coachella Valley Boxing Club | Providing youth development through physical fitness and boxing, fostering guiding principles such as respect, integrity, sportsmanship, and perseverance aiming to build future leaders and help them transform their lives |
| Coachella Valley Rescue Mission | Serving local people experiencing homelessness, hunger, and life challenges through emergency services, recovery programs and community outreach |
| Coachella Valley Volunteers in Medicine | Providing no-charge primary healthcare services to underserved communities in the Coachella Valley |
| FIND Food Bank | Dedicated to relieving hunger, the causes of hunger, and the problems associated with hunger through awareness, education, and mobilization of resources and community involvement |
| First Tee of Coachella Valley | Impacting young people’s lives through golf-centric educational programs that build character and promote healthy choices |
| Galilee Center | Fulfilling needs of the underprivileged with respect and compassion, providing food, clothing, and other necessities |
| Girlfriend Factor | Providing educational grants to women for economic advancement and helping local women find fulfilling employment in the health care industry |
| Hunter Lopez Memorial Foundation | Giving back to those who protect and serve our country through grants, scholarships, and nonprofit partnerships |
| JFK/Ophelia Project | Empowering teens to improve their sense of self-worth and realize their potential in contributing back to society |
| Pueblo Unido CDC | Gathering resources for education, affordable housing, and new opportunities for underrepresented communities |
| United Cerebral Palsy of Inland Empire | UCPIE’s mission is to advance the independence, productivity and full citizenship of people with disabilities |
“American Express has consistently demonstrated a commitment to supporting local charities, and we are truly grateful for their partnership,” said Frank Marzano, Chairman of the Impact Through Golf Foundation.
“We extend our gratitude to our dedicated sponsors, local business partners, volunteers, and supporters, whose collective efforts empower our PGA TOUR golf tournament to succeed in raising funds.”
The 67th edition of The American Express® will take place January 19-25, 2026, at PGA WEST’s Pete Dye Stadium Course (host course) and Nicklaus Tournament Course, as well as La Quinta Country Club. Tickets are now on sale at the tournament’s official website, www.theamexgolf.com.
Follow The American Express® via social media on Facebook (https://www.facebook.com/TheAmericanExpress), X (@TheAmexGolf), and Instagram (@TheAmexGolf).
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ABOUT THE AMERICAN EXPRESS®
Founded in 1960, The American Express® Golf Tournament is a premier PGA TOUR event that brings together 156 professional and amateur golfers, music entertainers and golf fans to celebrate the sport and its community impact. Held annually at PGA WEST’s Pete Dye Stadium Course (host course) and Nicklaus Tournament Course, as well as La Quinta Country Club, the tournament showcases exceptional talent while supporting local charities through various initiatives. Since its inception, the event has generated over $67 million in charitable contributions. Past champions include inaugural winner Arnold Palmer, Jon Rahm, Phil Mickelson, Mike Weir, Fred Couples, and the 2025 champion Sepp Straka. Follow The American Express® on Facebook (https://www.facebook.com/TheAmericanExpress), X (@TheAmexGolf), and Instagram (@TheAmexGolf). Visit www.theamexgolf.com for more information.
ABOUT HOST ORGANIZATION
The Impact Through Golf Foundation was formed in July 2019 and serves as the charitable, non-profit organization for The American Express®. The Foundation provides funding to organizations that support health and wellness, education, youth and family support, homelessness, natural disaster recovery, rebuilding support, and capital improvement. Since the tournament’s inception in 1960, The American Express® has generated over $67 Million to support more than 100 non-profit organizations and charities in the Coachella Valley region. For more information, please visit: https://impactthroughgolf.org.
ABOUT AMERICAN EXPRESS
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
ABOUT PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $4 billion.
Fans can follow the PGA TOUR via: the PGA TOUR app and PGATOUR.COM; social media channels, including YouTube, Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English, Spanish and Japanese); the PGA TOUR Channel on Free Ad-Supported Television (FAST) platforms such as the Roku Channel, Samsung TV Plus, PlutoTV, Xumo, LG Channels, Tubi, Amazon’s Freevee, FireTV and Alexa devices; and WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao and Douyin.
ABOUT SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the center of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.